For insurers · community centres · patient organisations

Reach the people your health programmes miss.

Standard programmes reach the people who are already engaged. We reach the underserved, with a digital dietitian and a guided video series people actually follow, in their own language. No app, no login.

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The problem & our mission

We exist for the people standard programmes overlook.

Happy Dietitian is not-just-for-profit. We started because we saw a gap others step over: people with low health literacy and lower incomes are the hardest to reach and the ones most health programmes consistently miss.

That gap has a cost. People in lower socio-economic groups live on average 8 years shorter and spend around 23 years more of their lives in poorer health. Closing it is the whole reason we are here.

How it works

No app. No login. Support that simply arrives.

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Who it's for

One programme, shaped to your people.

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Proof

Measured reach, not satisfaction scores.

First rolled out in a major Dutch city then nationally, alongside a major insurer. Focused on the groups standard programmes don't reach.

60.000

people in groups that standard health programmes consistently miss.

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